3/26/2007

Internet Home Searches

Trulia.com's March 2007 report about consumer online search behavior can sometimes be more about curiosity than serious looking:
According to Trulia's search data, consumers continue to search online for both "dream" and "deal" homes. Of the top 10 most viewed homes on Trulia.com, the most popular was a three-bedroom home in Rockingham, North Carolina listed at $18,590. Also on the list was a 15,000-square-foot Beverly Hills mansion listed at $24,950,000 - more than 1,300 times the price of the Rockingham home.

However, sellers should take note that industry data does substantiate that about 70% of homebuyers do start their search online, compared to about 10% just a few years ago. So that means the better presentation given on the the web whether through the online real estate multiple listing service or other listing services, the more you might find an actual buyer for your property. Not only does this reach a wider audience than print advertising, it also affords the prospective buyer a look around the property through multiple photos, but also the opportunity for instant mobility by e-mailing the listing to virtually anywhere.

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