Colors Make a Difference When Selling a Home

Many times a property owner loves their colors, that deep purple wall in the living room is such a nice contrast to a golden orange kitchen.  And in some countries, bright colors or very deep colors are seen as desirable, so sellers need to work at what the buyer sees when viewing their home. The fewer the personal elements, the easier for the buyer to make the house his, or hers.  It may be difficult to achieve perfection in staging to sell, but usually paint, at least in the main entry areas and living room, is achievable for most people.

Color definitely has an impact on the feeling a prospective buyer may have about a home. Colors that are a personal reflection of the owner's taste may be seen as an additional expense to paint out for the buyer--and may even be a hurdle to getting an offer.  A large house with a strong forest green exterior was one the market in my area for the entire listing period, and never sold, even though an estimate was obtained for the buyer (multi-thousands of dollars to paint out). So the effect of color cannot be underestimated for most buyers, it's either difficult to look past and reimagine the home, and/or it's seen as another expense to fix.

So what do professionals, and agents, recommend?  Neutral colors. Warm neutral colors as opposed to cool neutral colors.  While certain gray colors are currently often seen in flooring and other interior features, they are usually on the cool side.  The owner should strive for a feeling of warmth according to a majority of 71 professionals surveyed.

Exterior colors may have the same effect.

However, in some areas such as Long Beach that have historic districts guiding the exterior home design, darker colors may prevail and be acceptable due to historic considerations. The era of the home can be the owner's guide in many cases.

For more on this topic, go to https://www.fixr.com/articles/paint-color-trends-2024#colors-for-selling-a-home-in-2024

Julia Huntsman, REALTOR, Broker | http://www.abodes.realestate | 562-896-2609 | California Lic. #01188996

See Inside a Listing Styled by a Former White House Decorator

While not all property owners can afford a high-end decorator, there is no doubt that preparing properties for sale with some professional resources for advice is a benefit to the home seller.  It's not unusual for investors to redo a home for sale, and spend hundreds of, if not several thousand, dollars to make it appealing to a new buyer. Buyers have come to expect this, having been trained by television shows making it look easy to do this, even though the show(s) typically don't show the behind-the-scenes months of actual work performed to achieve the finished product.  But sellers can still go a long way, keeping expenses very reasonable, to add the selling appeal to their property.  Adding appeal to a property does not require an expensive remodel in order to sell, but it does mean looking at the property from the buyer's point of view.  If you take just some of the ideas from the following sources, you will be able to make your home stand out!

For the story of a Newport Beach property staged and decorated by the decorator who worked for President and Mrs. Obama, as well as many celebrities, please don't miss the photos at the following link.  See Inside a Listing Styled by a Former White House Decorator

To read 50 tips on boosting your property's appeal, see 50 Cheap, Easy Ways to Boost Your Listing’s Appeal

For tips on preparing your outdoor space (and some of these tips may work for indoor space too) see this article The 5 Biggest Yard and Patio Staging Mistakes

The first clue to your home's interior is your entryway, so meet the buyer's expectations from the beginning by a good door refinishing or paint job, and the buyer will have a more favorable impression from the beginning.   Top Entryway Decor Ideas for 2017

Seller, Please Take Yourself Out of the Picture

At Awkward Family Photos there's one thing you can see a lot of--the kind of kids pictures and engagement photos you really don't want showing on your walls when your property is on the market. I don't know what the people at the left were thinking of, and the photo at the right was showing off the kids modeling Dad's cabinetry with a much-loved family pet.

I know what you're thinking: That you don't have anything as crazy as these photos on your walls because your photos show much better taste. After all, they were taken by an expensive portrait photographer showing the close family gathered in formal attire in a classic setting as a beautiful holiday memoir--nothing goofy about that. Why wouldn't you want to proudly show off your family for buyers coming through your home?

Well, in a nutshell, photos in your home may represent you and your family members in a very personal way, and buyers read clues about you and possibly make opinions which may not help sell your home. Even if they do identify, or sympathize, with the Star Trek outfits because they have the same picture on their bookcase, is this the focus of their seeing your home? Because personal objects are usually a distraction to the buyer, a detour into personal aspects of the seller's live(s)that is best avoided if you want an offer soon. You want to present your property, not you and your family, to get it sold as quickly as possible for the best price. You are now selling a product, as cold as that may sound, into which the buyers are trying to see their pictures, furniture, etc. So, sellers, so after seeing the photos voluntarily submitted by those who are having a good laugh at themselves, http://www.awkwardfamilyphotos.com/ , then go around your home and take yourselves out of it as much as possible, so that someone else can put themselves into it. Oh yes, thanks for California Association of Realtors for leading me to this entertaining site. I might submit a photo or two myself.

Five Principles of Home Staging

Home staging is economical and a well-proven benefit to Realtors and home owners alike. Here are some basic staging principles every home seller can use:

Become a Seller, Not a Dweller
Homeowners must make the mental shift necessary to become Sellers, not Dwellers. It is only then sellers are able to realize they own a commodity to be sold and no longer their home. The way we live in our homes is different than the way we sell our homes. With this mental shift in place, the next step in the process may begin.

Clean and De-clutter
De-cluttering is the first principle used in home staging. Clutter is defined as those items in a room that are not necessary for its function or beauty. Clutter can be too many books, knickknacks, or accessories. With staging, only key accessories and furniture remain. The property will immediately appear more spacious and well cared for.

Here are some tips to keep in mind as it applies to de-cluttering:
A buyer wants to purchase a move-in ready home. A house that is not clean implies deferred maintenance.
A buyer is purchasing square footage. Clear the clutter to create the impression of more space.
Let the light in; buyers are drawn to open, airy spaces.

Appeal to the Masses
With the de-cluttering process accomplished, the next phase is depersonalizing. The buyer will want to mentally personalize it and imagine living in the house when it becomes theirs. This includes using neutral tones throughout as well as general updates which will appeal to the largest segment of potential buyers.

Realtors no longer have the almost impossible task of telling homeowners their faux finished pink bathroom really needs a neutral tone of paint (put in before and after of pink bathroom) or their beloved collection of gargoyles will turn off potential buyers.

If You Can't See It, You Can't Sell It.
Curb appeal is everything. It's the first impression a potential buyer gets of the home. Remember, if you can’t see it you can’t sell it. The easiest and best way to determine what needs to be done to the outside of the home and the lawn is to walk across the street. Look objectively at what the home looks like from that vantage point. Then, take the following curb appeal test:

1. Are the gutters clean and in good repair?
2. How does the driveway look?
3. Do the shrubs need pruning?
4. Do the trees need trimming?
5. How do the flower beds look?
6. Is the walkway leading to the house inviting?
7. Does the lawn look clean and neat?
8. Are the house numbers clearly visible?
9. Does the entryway and front door make a great first impression?
10. Are toys, tools, hoses and any other distracting items put away?


It is only after answering and addressing the above curb appeal issues that the seller will have passed the “curb appeal test.”

Maximize Strong Points; Minimize Shortcomings
Finally, it’s important to show off the home’s best features, while hiding its flaws. Showcase focal points such as fireplaces, wood floors, and expansive views and divert attention away from less attractive features by creating alternate interest.

If a home seller is willing to follow these simple steps – clean and de-clutter, depersonalize, increase curb appeal and maximize the home’s strong points - they greatly improve the chances of selling their home quicker and for top dollar.

Amie Hebert Chaney, a Home Staging Expert (HSE), says Home Staging is the art of preparing a home for market to give the best possible first impression to potential buyers, resulting in a quicker sale and higher profit. The intent behind home staging is for potential buyers to be able to see the home as theirs. Copyright© 2008, Amie H. Chaney. All right reserved. For information contact FrogPond at 800.704.FROG(3764) or email susie@FrogPond.com.

How To Avoid the 10 Most Common Mistakes Sellers Make

If you are thinking of selling, you should keep these things in mind. They are not new, but sellers often overlook things they think are not important, when nothing could be further from the truth!

Staging to Sell

If you're thinking about the things you need to do to prepare your home for sale, here is a video on the essentials. This video demonstrates how to create space through eliminating collectibles, or moving your furniture around.



http://www.expertrealestatetips.net/

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Top 10 Ways Sellers Can Guarantee Their Home Won't Sell

Paul Pastore’s Top 10 Ways Sellers Can Guarantee Their Home Won’t Sell:

"1. Be casual, not serious, about selling. A sage once quipped, “Money is only important when you don’t want something enough.” Actions speak louder than words in this market. Discretionary sellers should wait for a less competitive environment.

"2. Price it wrong. A home properly priced is half sold. No amount of full-color ads, glossy fliers, multiple photos, virtual tours, agent luncheons, Goodyear blimps, pom-pom girls or Saint Joseph statues will compensate for a wrong, timid retail price.

"3. Ignore your agent. Attorneys believe if you represent yourself, you have a fool for a client. Doctors don’t self-diagnose. Professionals use professionals. Even though many people believe they’re experts on raising kids and real estate, full-time, career pros usually know what’s best. Listen to them very carefully.

"4. Micromanage the marketing. If you sold cookware in college, carts in California, or carpeting in Cranston, it does not qualify you to second-guess your agent. If you had a real estate license years ago, save your stories about the “good old days” for your children. You can share your concerns and timelines, but leave the details to the listing pro.

"5. Reject staging suggestions. Someday shag multi-colored, sculptured carpeting will come back. Whitewashed cabinets, Navajo white walls, linoleum flooring, southwest decor, lots of personal photos, and Elvis paintings on black velvet need to go. Now.

"6. Let Fido loose. I recently entered a house and had two frisky, friendly black Labs run up to sniff me. Unfortunately, I had light-gray dress slacks on that day. Both wet stains lasted for hours. Until that day I didn’t realize dogs enjoyed chewing the tassels on expensive loafers.

"7. Talk to the buyers. Life gets lonely at times. Why not ask the buyers where they grew up? Or how much they qualify for. Tell them about the vacant rental next door. Maybe they could baby-sit next weekend! Why not share war stories, horror movies or meatloaf recipes?

"8. Sell personal items. Wow, maybe the buyers want to buy the patio furniture, rotary lawnmower, or life-size statue of Saint Anthony. You have only four more boxes of Girl Scout cookies to sell. Why not ask for a donation for the March of Dimes, the Humane Society, the local PBS station? Remember the saying, “loose lips sink ships.”

"9. Discount that smell. My house doesn’t smell of pets, baby diapers, curry powder, garlic, fried fish, coconut incense, cigars, manure, mulch, dairy farms or low tide. The buyer must be confusing my castle with a tract home.

"10. Dismiss feedback. What do buyers know anyway? They can’t possibly mind my barbed wire fence, heavy-duty rebar, backyard bomb shelter, airport runway views, lights from the power plant, hum from the high-voltage lines, railroad tremors, scorpion skeletons, termite mud tubes and pet snakes. What are they thinking?"

Copyright © 2008 RE/MAX International Inc. 2/4/08
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The Things That Help a Listing Sell

In a market where the inventory is over 6 months in many areas, buyers have a lot more homes to view before deciding to make an offer to the seller. Sellers have much more competition. Buyers have more time to compare. In any market, however, it's always wiser for sellers to prepare their home for sale, and here are some photos of a refurbished house waiting for a buyer.

Not everyone can or will pay a professional stager to set up their home, however, just getting the basics will take a seller a long way:

An uncluttered home that is clean, enough furniture to create the scale of the room or rooms, and the right size furniture so the room does not feel crowded; enough personal possessions so the buyer can identify with the space, yet not too many personal items such as a large number of family photographs that will snag or distract the buyer's attention away from the focus of viewing the house as their potential home; soft or neutral colors that create a background for the buyer to imagine himself living there with his furniture; shiny hardwood floors or a cleaned carpet; clean bathrooms and kitchens with shining counters; a coat of paint and well done repairs. Outdoors, fresh flowers and a raked and watered lawn or other landscaping creates "curb appeal" when the buyer arrives for the showing.

The home in this example is a 2 bedroom, 2 bath single family house listed for $869,000 and has been completely refurbished by the owners/listing brokers Laura and Richard Martin of Laurich Realty.

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